MyPromotionalPens.com is an industry leader in the niche market of promotional writing instruments including promotional pens, pencils, highlighters, and markers. Pens are the #1 promotional item in the world! Promotional pens are used for school promotion, college news promotion, business promotion, and any other organizational promotion you can think of.

Advertising with Promotional Pens

The #1 choice in the promotional item industry for a reason.  The purpose of promoting and marketing is to get a brand in front of a target audience for as long as possible.  There are three major factors that will affect your choice of promotional pens, even though in themselves are more effective than other promo items at covering the three factors.  They are:

1)      Usefulness

2)      Quality

3)      Ad Copy & Logo

Usefulness of the Promotional Pens

Your choice of pens must be useful to the target audience.  What we mean by useful is that you wouldn’t want to choose $3.00 executive promotional pens to stick in a pen holder for customers to use at an automotive repair shop.  A cheaper stick pen may be the choice since 1) you will be giving them out to customers that need a pen to write checks, or what not, left and right. 2) You do not intend on the customer keeping the custom pens on them at all times, such in an executives shirt pocket, but rather in a drawer at home or car to maybe refer to it when they need another car repair if they don’t have your number handy. 

However, if you are giving the promotional pens away as corporate gifts, it is obvious that a stick pen will not be refillable, have a clip, write as well, and just plain not appropriate. Rest assured that our sales agents have the experience and we have the product line of custom pens to help you make the wisest choice with regards to your audience! 

The idea that you want the audience to keep and use promotional pens for as long as possible you possibly can is a simple and obvious but often overlooked.  It is surprising how often a company that only has 50 customers will give their customers a low to middle of the line promotional pens that will obviously not be a “keeper”.

Quality of the Promotional Pens

No matter what the promotional pens are being used for what grade of custom pens you purchase they must always be of quality.  With pens it is simple; they must write smoothly and not skip and dry up.  NO ONE keeps a pen around that will not write which will totally kill rule #1 being the personalized pens must be useful.  Trust at mypromotionalpens.com it is impossible to get a pen that won’t be a high quality pen in regards to functioning properly.  All of our pens manufactured and printed domestically and we guarantee the quality.

Ad Copy & Logo

Promotional pens ad copy and/or logo is the advertising heart.  If branding is your objective, your pens need to make sure that they do justice to your logo.  If your logo has a lot of color, then you definitely need to go with a multi-color imprint.  If the message is more important such as, keeping your phone number, service/product and name in from of the target audience, you can choose to go with just single color copy for the imprint on your promotional pens.  In any case, our graphic artists will make sure that your artwork on the pens is clear and exactly like you want it prior to printing with our free virtual proofs.  They are creative to devise whatever you can imagine and recreate less than camera ready art.

Call MyPromotionalPens.com (866) 856-7063 or email us at orders@mypromotionalpens.com