When you need to win potential customers over, help them make the right choice with this Color Change Pencil! Available in assorted colors only, it sports a gold ferrule color and assorted eraser colors as well. As soon as you make contact with new clients, hand this pencil to them so that they can literally see the change when the pencil is touched. Use this to create a special connection with recipients at trade shows, conventions, seminars and any other marketing opportunity where you can extend your brand's reach.