When it comes to having a successful day at the shore, don't put your head in the sand; use the Beach Nik™. Just stick this in the ground next to your towel and place anything inside from a drink, to keys, or a cell phone to keep it protected and easily accessible! There's an optional lid available as well for further protection for your items. This item was made in the USA and you can be known for great quality when you silkscreen or pad print your logo to the side. Vacationers will certainly find a use for this!