Easily "measure" your campaign success! We use a 4 color process to imprint on this low-cost, reusable 6" ruler. Maximize your ad visibility with a brilliant full-color imprint in 2 locations! Made of 14 mil synthetic paper, this ruler measures 6 1/2" W x 1 1/4" H x 14 mil and includes both inches and centimeters. Perfect for back-to-school programs and offices. Tradeshow attendees will get a kick out of this fun and useful product. Primarily used for advertising; not a precision instrument.