Perfect for back-to-school programs and offices, this low-cost, reusable 12" ruler showcases your 4-color process imprint. Maximize your ad visibility with a brilliant full-color imprint in 2 locations! Made of 14 mil synthetic paper, this ruler measures 12 1/2" W x 1 1/4" H x 14 mil and includes both inches and centimeters. Trade show attendees will get a kick out of this fun and useful product. Order now and easily "measure" your campaign success! Primarily used for advertising; not a precision instrument.